Press Release
Canton, Mass. and San Mateo, Calif., January 26, 2026 — Specialized Elevator (“Specialized”), a portfolio company of Berkshire Partners, and Vintage Elevator Services (“Vintage”) today announced their merger, expanding the nation’s largest independent, unionized elevator and escalator services company. The addition of Vintage strengthens Specialized’s existing operations in the greater San Francisco area.
Vintage, founded in 2008 by Gerry Rodriguez and Greg Cardenas, has built a strong reputation for trusted service throughout the Bay Area. After more than six decades in the elevator industry, Rodriguez is stepping aside to pursue new endeavors, while Cardenas will remain with the organization in a leadership role, partnering with Specialized to oversee Bay Area operations.
“This partnership ensures our customers continue to receive the same excellent service and expertise they have come to rely on from Vintage — the same mechanics they know and trust under my continued leadership — with the expanded reach and enhanced resources of a larger, national team,” said Cardenas. “Together, we’re elevating our commitment to quality, reliability, and customer satisfaction across the Bay Area.”
“We have had a longstanding relationship with the Specialized team and long respected its San Francisco Elevator brand in our market,” said Rodriguez. “When it was decided to find a new home for our business, we reached out to Lift Advisors. We chose Specialized because they were the partner we could trust to care for our customers and employees in the same way Greg and I have for nearly 20 years.”
In the Bay Area, Specialized serves customers primarily under the San Francisco Elevator brand – and now Vintage Elevator as well – reflecting Specialized’s strategy of preserving strong local brands within an integrated operating platform that provides customers a single, independent service provider with national reach.
“Our mission is to be the premier elevator service provider for customers and the employer of choice for union mechanics in the country,” said Donovan McKeever, Chief Operating Officer of Specialized Elevator, who also founded San Francisco Elevator 10 years ago. “I have known and respected Gerry and Greg for nearly all of my 27 years in the industry, and this partnership with the entire Vintage team aligns perfectly with our mission.”
Specialized Chief Executive Officer Jim Core added, “This merger marks an exciting new chapter for our company and the customers we serve. By joining forces with Vintage Elevator, we’re not only expanding our footprint in California, but also strengthening our commitment to deliver best‑in‑class elevator and escalator services nationwide.”
Together, the combined company will employ more than 500 members of the International Union of Elevator Constructors (“IUEC”) and service more than 24,000 elevator and escalator units nationwide.
Lift Business Advisors, led by Jeff Eaton and Jessica Hellman, advised Vintage on the transaction.
Contact
For further inquiries, contact Rob Steirn, Specialized Elevator’s VP of M&A at rsteirn@specializedelevator.com.
About Specialized Elevator
Specialized Elevator is the largest independent, pure‑play unionized provider of elevator and escalator services and solutions in the United States. The company provides national reach with local care across 30 markets through 16 local brands, with many customers relying on Specialized nationally. Founded in 1997 and headquartered in Canton, Mass., the company has grown in part through 21 acquisitions of other independent service providers. Specialized maintains more than 24,000 units for building owners and property managers and is built on a foundation of exceptional customer service.
For more information, visit www.specializedelevator.com.
About Vintage Elevator Services
Vintage Elevator Services is an independent IUEC elevator company serving the San Francisco Bay Area. Founded in 2008 by Gerry Rodriguez and Greg Cardenas, the company provides maintenance, repair, and modernization services.
About Lift Business Advisors
Lift Business Advisors, Inc. is focused on Mergers & Acquisitions for independent elevator contractors and elevator industry suppliers. Since inception, Lift has represented the owners of more than 140 elevator industry businesses in the successful sale of their businesses.
About Berkshire Partners
Berkshire Partners is a 100% employee‑owned, multi‑sector specialist investor in private and public equity, focused on U.S.-based middle‑market companies. The firm’s private equity team invests in well‑positioned, growing companies across services, healthcare, industrials, and technology. Berkshire is currently investing from its Fund XI, which closed in 2024 with approximately $7.8 billion in commitments.
For more information, visit www.berkshirepartners.com.
© 2025 Specialized Elevator. All rights reserved.
Anthony Brown is Vice President of Sales – East/Central for Specialized Elevator, responsible for all sales activity for the company for the eastern and central portions of the United States.
He was previously New Talent Network Founder & Chair for Otis Elevator Corp., where he was responsible for refining the onboarding process of new hires, career coaching, mentoring, and developing related resources. Previous to that role, he held various regional sales positions covering the Western and Midwestern U.S.
He holds a B.B.A in Management and Operations from Michigan State University and an M.B.A. with a focus on Business Management & Marketing from Grand Valley State University.
Jeff Sprosty is Vice President of Sales West at Specialized Elevator Services, responsible for all sales activity for the company in the western portion of the United States.
He previously worked in various sales and managerial roles of increasing responsibility over 31 years for Thyssenkrupp Elevator.
He holds a B.A. in Economics from UC Irvine.
Michael LoCicero is Executive VP of East Coast Operations at Specialized Elevator, responsible for all operational activity for the company in the eastern United States.
He was previously President of Solucore Inc., an elevator and escalator industry consulting firm serving the sector out of New York City for nine years.
He is a certified Elevator Inspector for the State of Florida, a qualified elevator inspector by industry trade group NAESA International and a licensed Elevator Agency Director in New York.
Lisa Foley is Executive Vice President of Human Resources at Specialized Elevator, responsible for all staffing-related and human resources functions at the company.
She has held several senior human resources positions throughout her career, including Senior Director of Human Resources for crisis-oriented human services network Community Intervention Services, and Director of Human Resources for the Marriott Sheraton Needham Hotel.
She holds a B.S. in Hotel/Motel Administration & Management from the University of New Hampshire Peter T. Paul College of Business and Economics.
Prasoon Kejriwal is Chief Information Officer at Specialized Elevator, responsible for all information technology functions at the company.
He has held several IT leadership positions throughout his career, including Vice President of Business Applications at e-learning provider Curriculum Associates and Director of Application Services at software developer Aspen Technology. He also served as a Sr. Global IT Manager for industrial machinery manufacturer Saint-Gobain Abrasives.
He holds an M.S. in Computer Science from UMass Boston.
Donovan McKeever is Chief Operating Officer of Specialized Elevator, overseeing all operational functions at the company.
He previously served as President and Founder of Specialized Elevator brand San Francisco Elevator, where he oversaw West Coast operations before his promotion to COO in 2024. Prior to his role at San Francisco Elevator, has was General Manager at Ascent Elevator, and has worked in the elevator industry throughout his 27-year career.
Licensed Elevator Mechanic with BA from St. Mary’s College.
Silvana Hernandaz has been the Chief Financial Officer for Specialized Elevator since November 2023, overseeing all finance-related functions at the company.
She previously served as the CFO for security, fire protection and audiovisual solutions provider Pavion and has held senior finance positions at the University of St. Augustine for Heath Services, mobile network provider ORBCOMM, Cinch (FKA Cross Country Home Services).
She holds a B.S. in Accounting from Florida University and a M.B.A. International Business from Florida International University.
Jim Core is Chief Executive Officer of Specialized Elevator, responsible for leading the largest independent network of elevator service providers in the United States. A service and distribution veteran who has overseen the successful consolidation of fifty-three companies, delivered organic growth, and created real company value. His leadership is weighted towards employee empowerment, professional staff development, accountability, and celebrating both individual and collective success. The top focus areas are always the employee, the customer, and the culture.
He previously served as Group President and EVP of Novvia Group, and VP/General Manager for Home Depot Pro Institutional, where he oversaw the integration of the SupplyWorks brand through Home Depot’s addition of Interline Brands, Inc. He landed in this role as the previous leader of SupplyWorks, a $1.2B Jansan distribution company.
He also served as a Captain in the United States Army and holds a B.A. in Economics from Wake Forest University.